When done right, corporate gifting can be the ultimate secret weapon in your marketing strategy. With the right gifts that truly represent your brand and reflect your brand values, you’ll  reap long-term rewards from it - transforming clients into loyal fans, and employees into staunch brand advocates. To help you get started, we’ve put together a helpful step-by-step guide on how to incorporate your brand values into your corporate gifting strategy.

Step 1: Define Brand Values

The first step is to decide what your company stands for.   Identify your core values and brand personality. 

Some common core values include:

1. Integrity
2. Innovation
3. Quality
4. Sustainability
5. Customer-centricity
   

Brand personality adjectives include:

1. Casual/friendly/playful
2. Formal/serious
3. Authentic
4. Bold
5. Inclusive

Your core values and brand personality are your blueprint for gifting, so take the time to define them clearly! 

Step 2: Set Objectives for Gifting

Unlike personal gifts, corporate gifting should be done with purpose. Ask  yourself why you are giving gifts: is it for employee appreciation, festive celebrations, special occasions, or client retention? Are you hoping to foster better relationships with your clients, increase brand loyalty, enhance your corporate image, or generate leads? With clear objectives in mind, you’ll be able to choose the most suitable gifts!

Step 3: Understand Your Recipients

One gift definitely does not fit all, which is why it’s important to know your recipients. Gifts suitable for your employees may not be the best fit for clients, and what’s best for your clients may not be suitable for partners. 

Step 4: Choose Appropriate Gifts & Packaging/Presentation

Now, it’s finally time to choose the gifts! Going back to Step 1, you’ll want to select high-quality, useful gifts that align with  your brand values and personality. For example,   “sustainability” is  a value, ensure that the gifts and/or packaging used are environmentally-friendly .like recyclable or reusable materials. Personalize the gifts according to your recipients -  printed merchandise with your recipients’ names and your company logo doubles up as personalization and branding, which is simple yet effective. Gifts themed to milestones, special occasions or festive seasons are also great choices. Additionally, include personalized note crafted in your brand’s voice to add a thoughtful touch!

And you’re done! All that’s left to do is deliver the gifts, and after some time, you could also gather feedback from the recipients to assess  their satisfaction and effectiveness of the gifts. Use this  feedback to evaluate  your current strategy and refine it if necessary. Staying up-to-date with the latest industry trends will also impact your gifting strategy, so be sure  to keep an eye on our posts!

Ready to gift? Shop with us now, and foster a better, stronger relationship with your employees, clients, and partners!

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